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Advertising is dead? Depends on your definition.
Some clever people think that advertising isn’t working on the internet. In a sense they’re right. Advertising is broken and needs to be re-invented. We need to create discussion. We need to add value....
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Why advertising pitches are like ‘The Bachelor’.
For most of my career, I was The Client. Whenever we needed to pick a new agency, we used to think that pitching was the responsible thing to do – we tested out agencies “for real” as we got to see...
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Demand Generation vs Demand Fulfillment
There are some examples of digital advertising generating demand for a product, but they are unpredictable – a viral sensation that is hard to manufacture. It seems that the real money is on digital...
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